Seller Resources

Why Compass?
Our Platform: Developedentirely in - house, all of our technology is designed to sell your home faster and at a higher price point. We can track comparable properties, view your listing's traffic, gauge marketing performances — all at a moment's notice.
Our Community: Locally, we offer deep-rooted market expertise and have intimate knowledge of each neighborhood; meanwhile our national presence and uniquely collaborative culture present
Our Marketing: The 200+ members of our in- house marketing and advertising team ensures that every home we represent is portrayed in its finest light across every platform — from eye-catching billboards and installations to stunning print materials and digital campaigns.
By the Numbers
*Real Trends 2019, determined by Gross Transaction Value. Source: Compass, Inc. S-1 filed March 31, 2021.
Where are We
Compass is home to 19,000+ agents in 350+ offices spanning 50+ markets.
Intelligent Technology: Our products are each developed to simplify your search at every turn.
Network Tool: This tool analyzes your property across 350+ parameters, then identifies the brokers most likely to represent your buyer and establishes contact within minutes.
Insights Tool: Assess the impact of marketing initiatives and view traffic to your listing page using this custom data dashboard- from anywhere, at any time.
Competitive Market Analysis: By evaluating your home against similar properties, this tool accurately assesses its market value to arrive at a competitive asking price.
By the Numbers
Source: Compass, Inc. S-1 filed March 31, 2021.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020.
**Sourced via Google Analytics, 1.1.2020–12.31.2020.
*** ListGlobally opt in required. Data based on the reach of the ListGlobally’s network.
****Sensei Marketing Data as of 2020 YE
Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
What Is Important to You, as a Seller?
Probably a number of things: experience, trust, ease of transaction, delivery on promises, and performance driven-results.
Together, we have over 50 years of full time real estate experience and have achieved over 49M/year in sales. We have the resources and a team of individuals to help prepare your home to achieve the highest possible price in the shortest amount of time. You hand over the keys and we will take it from there, you won’t have to manage the process or be present to oversee any of the preparations, unless you want to.
Our Performance as Listing Agents
For single family homes, we average 8.23% sales price over list price, and 22 days on market
For condos, we average 13.37% sales price over list, and 24 days on market.
For the 2-4-unit market sector, we achieved 13% over list price and 49 days on market.
What are the costs of selling my home?
The costs of selling vary widely depending on your circumstances. We would be happy to meet or speak with you and discuss in detail. Below are general costs paid by the seller which are customary for San Francisco:
Brokerage commissions
Transfer Taxes
Payoff for Existing Loans, including any Pre-Payment Penalties
Pre-Sale Inspection Reports
Natural Hazard Disclosure Report
City Report of Residential Record (3R)
Energy/Water Conservation report and Statutory Compliance Work
Any Judgements, Liens, Delinquent Taxes against the Property or Seller
Property Tax Proration
Any Unpaid Homeowner’s Dues
Homeowner’s Association Move-Out Fees
Homeowner’s Association Document Fees (for disclosures)
Notary and Courier Fees and Recording Charges
The Flow of a Real Estate Transaction
Comparative Market Analysis
Contact us for a full CMA (Comparative Market Analysis) of your property.
A Comparative Market Analysis is an in-depth evaluation of similar, recently sold homes (called comparables or comps). A CMA report can help us establish the fair market value for your property. The price range from the CMA can then be used as a guide to be used for establishing an offer price or a listing price. While we may have a recommendation for a list price based on comps and market conditions, ultimately the listing price is up to you, the seller.
Resources for Sellers
- 20 Things I Do When Holding Your Home Open
- Agent & Fiduciary
- Choosing a Listing Agent
- Condo Conversion
- Condo Conversion in San Francisco
- Holding Title to your SF Home
- Home Selling Process – in Detail
- How Home Buyers Find Homes
- Landlord Tenant Issues in San Francisco
- Listing Presentation Agenda
- Marketing Plan Timeline
- My Commitment to You
- Online Remodeling & Renovation
- Planning Department Overview on the Permit Process
- Preparing Your Home for Sale
- Price it right – make more money
- Property Look-Up: Permits, Zoning, Map
- Real Estate Negotiating Tips
- Remodeling Costs by Project & Area
- Remodeling: Cost vs. Added Value
- Remodeling Idea Books
- SF Assessor’s Office: Property Taxes
- SF Rent Board: Landlord-Tenant Law
- Seller Pre-Sale Inspection Reports
- Tenant Evictions in San Francisco
- Tenancy in Common in San Francisco
- The benefits of staging your home
- The Dangers of Over-Pricing
- The Pros and Cons of Off-MLS Listings
- The Truth about Home Pricing
- TICs
- What You Can and Can’t Control
- Who Pays What-Typical Closing Costs