Seller Resources

Seller Resources

01 Let’s Talk

We’ll meet to discuss your plans and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. I will analyze comparable property sales, and work with you to determine pricing. You’ll outline a strategic plan to achieve the best possible result for you as a seller.

02 Setting the Stage

From applying a fresh coat of paint to rearranging furniture, I will work with you to ensure the property is visually ready to make the right first impression with buyers. I will prepare to market your property, which can include scheduling a photoshoot, organizing staging, commissioning an illustrative floor plan, and writing a listing description. We’ll also sit down to complete the Seller Disclosure documents necessary for the transaction.

03 Visit Properties

Your property listing is showcased on Compass.com and sent across our 100+ partner sites for the duration of the selling process.

04 Spreading the Word

I will develop and execute an intelligent, effective marketing plan. The Compass marketing team will produce beautiful print and digital collateral to strategically showcase your property. Eye-catching yard signs are produced and can be placed outside your property.

05 Making Connections

I will continuously leverage professional contacts and the Compass Network Tool to find ideal buyers and brokers. Open houses are hosted for both brokers and clients on an ongoing basis.

06 Building a Strategy

I will conduct an assessment of the market response within the first couple weeks your listing is live. Feedback from agents and buyers is aggregated, and the listing strategy is revised if necessary.

07 Communication & Measuring Success

You and I will establish the best method and frequency of communication. I will provide frequent updates and continuous traffic metrics, as well as information about the market.

08 Receiving an Offer

Once an offer is made, I will contact you to review the terms of the offer and to analyze the pros and cons. Together I will help you decide how to respond to the buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer

09 Negotiating the Details

The contract is negotiated and accepted, and the transaction summary is circulated to all parties. I will observe and record all contingency periods throughout the in-contract stage. A property appraisal and home inspection take place, and any further negotiations are managed. All financial and supplemental information is collated and submitted to the managing agent.

10 Completing the Close

I will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed inspections, removed their contingencies, and the loan (if any) is ready to fund, we’ll arrange the final walk-through. Finally, at closing you will hand over keys to the buyer.

Why Compass?

Our Platform: Developedentirely in - house, all of our technology is designed to sell your home faster and at a higher price point. We can track comparable properties, view your listing's traffic, gauge marketing performances — all at a moment's notice.

Our Community: Locally, we offer deep-rooted market expertise and have intimate knowledge of each neighborhood; meanwhile our national presence and uniquely collaborative culture present

Our Marketing: The 200+ members of our in- house marketing and advertising team ensures that every home we represent is portrayed in its finest light across every platform — from eye-catching billboards and installations to stunning print materials and digital campaigns.

By the Numbers

*Real Trends 2019, determined by Gross Transaction Value. Source: Compass, Inc. S-1 filed March 31, 2021.

Where are We

Compass is home to 19,000+ agents in 350+ offices spanning 50+ markets.

Intelligent Technology: Our products are each developed to simplify your search at every turn.

Network Tool: This tool analyzes your property across 350+ parameters, then identifies the brokers most likely to represent your buyer and establishes contact within minutes.

Insights Tool: Assess the impact of marketing initiatives and view traffic to your listing page using this custom data dashboard- from anywhere, at any time.

Competitive Market Analysis: By evaluating your home against similar properties, this tool accurately assesses its market value to arrive at a competitive asking price.

By the Numbers

Source: Compass, Inc. S-1 filed March 31, 2021.

*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020.

**Sourced via Google Analytics, 1.1.2020–12.31.2020.

*** ListGlobally opt in required. Data based on the reach of the ListGlobally’s network.

****Sensei Marketing Data as of 2020 YE

Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020

What Is Important to You, as a Seller?

Probably a number of things: experience, trust, ease of transaction, delivery on promises, and performance driven-results.

Together, we have over 50 years of full time real estate experience and have achieved over 49M/year in sales. We have the resources and a team of individuals to help prepare your home to achieve the highest possible price in the shortest amount of time. You hand over the keys and we will take it from there, you won’t have to manage the process or be present to oversee any of the preparations, unless you want to.

Our Performance as Listing Agents

For single family homes, we average 8.23% sales price over list price, and 22 days on market
For condos, we average 13.37% sales price over list, and 24 days on market.
For the 2-4-unit market sector, we achieved 13% over list price and 49 days on market.

What are the costs of selling my home?

The costs of selling vary widely depending on your circumstances. We would be happy to meet or speak with you and discuss in detail. Below are general costs paid by the seller which are customary for San Francisco:

Brokerage commissions

Transfer Taxes

Payoff for Existing Loans, including any Pre-Payment Penalties

Pre-Sale Inspection Reports

Natural Hazard Disclosure Report

City Report of Residential Record (3R)

Energy/Water Conservation report and Statutory Compliance Work

Any Judgements, Liens, Delinquent Taxes against the Property or Seller

Property Tax Proration

Any Unpaid Homeowner’s Dues

Homeowner’s Association Move-Out Fees

Homeowner’s Association Document Fees (for disclosures)

Notary and Courier Fees and Recording Charges

The Flow of a Real Estate Transaction

Comparative Market Analysis

Contact us for a full CMA (Comparative Market Analysis) of your property.

A Comparative Market Analysis is an in-depth evaluation of similar, recently sold homes (called comparables or comps). A CMA report can help us establish the fair market value for your property. The price range from the CMA can then be used as a guide to be used for establishing an offer price or a listing price. While we may have a recommendation for a list price based on comps and market conditions, ultimately the listing price is up to you, the seller.

Resources for Sellers