Greetings, All:
I’m a proud San Franciscan!
It’s frustrating—no, downright infuriating—to see outsiders gleefully pointing out the challenges our City has faced since the pandemic. But here’s the reality: San Francisco is making a comeback. It’s been a slow but steady climb, and soon enough, the City’s detractors will find themselves eating their words as their tired narratives crumble. We’re witnessing a major shift—crime is falling, homelessness is decreasing, tourism is booming, and office and retail vacancies are steadily being filled.
First, we have a new mayor. Crime, drugs, homelessness—these are challenges for any major city, and while there’s still work to do, we’re bullish on Mayor Dan Lurie’s leadership. He’s prioritizing these issues head-on, and he speaks frequently about revitalizing San Francisco’s business environment.
And the momentum is real. Just look at the numbers: Moscone Center has already booked 30 events for 2025, with hotel room nights forecasted to surge by over 59%. Businesses are returning—tech firms, restaurants, small businesses. Salesforce employees are back in the office, and other Big Tech firms are expected to follow. This weekend, the NBA All-Star Game takes over Chase Center, and next year, Levi’s Stadium will host the Super Bowl. More and more companies are requiring their employees to return to the office, and as a result, vacancies are shrinking. Condo sales, including in South of Market, are finally picking up, with real estate agents citing return-to-office mandates as a key factor. While interest rates remain around 6%, home prices in some areas have dipped to 2015-2016 levels, creating prime opportunities for buyers.
New development is surging, with major projects reshaping the City’s future:
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Central Waterfront Development: A seven-acre project near Potrero Hill/Mission Bay featuring housing (including affordable units), commercial spaces (labs, R&D, learning centers), a hotel, and retail.
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Stonestown Galleria: The largest mixed-use community on San Francisco’s west side, set to unfold over the next 20 years.
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Union Square & Powell Street Revamp: A long-overdue makeover, with potential rezoning to convert underutilized commercial space into residential and educational uses.
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The Mess Hall at the Presidio: A vibrant new destination for food, drinks, and community gatherings.
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Bayfront Park & Mission Rock/Pier 70: Exciting waterfront developments near Chase Center.
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Candlestick Point: Plans have been greenlit for 7,200+ units of moderately priced housing.
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AI & Biotech Infrastructure: As San Francisco cements its status as a hub for AI and biotech, new infrastructure is in the pipeline to support these industries.
Meanwhile, our commercial corridors are thriving! Take a drive down Chestnut, Fillmore, Union, 24th, Clement, Irving, Hayes, Valencia, Castro, Upper Polk, and Divisadero—you’ll see firsthand how alive and bustling these neighborhoods are.
The biggest question mark remains downtown and Union Square, where a reimagining and redevelopment will be necessary. But I’m confident that this administration will get it right.
On inauguration day, Mayor Dan Lurie declared, “There’s no City better than San Francisco when we’re at our best!”
You tell ’em, Mayor! The best of San Francisco is still ahead.
Till Next Month,
Derek, Natalie, Mo & Chrissie
PS: BIG announcement about the Team coming in March!